Global Business Project in the United Kingdom

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How can universities prepare young people for jobs that don't yet exist? Students from the master's degree in Business Administration and numerous incoming students held a multi-day event on the topic of innovation and design thinking in the UK in May. Together with MBA students from Newcastle Business School and under the guidance of lecturers from Northumbria University and Offenburg University of Applied Sciences, they successfully worked on ideas for disruptive technologies.

Students and teachers from Newcastle and Offenburg with Michael Stopfkuchen and Prof. Andreas Klasen
© Andreas Klasen

Students and teachers from Newcastle and Offenburg with Michael Stopfkuchen and Prof. Andreas Klasen

Professor Andreas Klasen and British colleagues provided the students with experimental learning experiences using the methods “Design Thinking” and “Design Sprint” as part of the event “Global Business Project.” Design Thinking is an agile method that leads to innovative problem solving and the development of new ideas. The subsequent Design Sprint helps in the innovation process to develop ideas into a prototype for a specific product or service.

The renowned Northumbria University and the University of Applied Sciences Offenburg have been working closely together for several years, including in the context of student exchange. Graduates of the Faculty of B+W also have the opportunity to conduct research in an international context through the joint doctoral program. Doctoral students are supervised jointly by professors from Newcastle and Offenburg. A total of four PhD students are active in the programme, among them Michael Stopfkuchen, who also supported the workshop in UK.